Reel Review Privacy Policy

Effective Date: April 26, 2026 | Last Updated: April 26, 2026

This Privacy Policy explains how Reel Review ("Reel Review," "we," "us," or "our") collects, uses, discloses, stores, and otherwise processes personal information when you access or use the Reel Review mobile application, website, content, and related services (collectively, the "Service"). By using the Service, you acknowledge that you have read and understood this Privacy Policy. Where required by law, we will obtain your consent before collecting, using, or sharing your personal information in particular ways.

1. Scope and Application

This Privacy Policy applies to personal information we collect from or about you when you:

• create an account or sign in using Sign in with Apple, Google Sign-In, or another supported authentication method;
• search for places, use map or location-based features, or interact with listings and place details;
• submit ratings, reviews, comments, reports, blocks, or other user-generated content;
• contact us, request support, participate in moderation or trust and safety processes, or exercise your privacy rights; and
• otherwise access or use the Service on a mobile device, web browser, or other supported platform.

This Privacy Policy does not apply to third-party services, websites, or applications that you may access through the Service. Those services are governed by their own privacy notices and terms.

2. Information We Collect

The categories of personal information we collect depend on how you use Reel Review, the permissions you grant, the device you use, and the features enabled in your region or version of the Service.

2.1 Information You Provide Directly

• Account and sign-in information, such as your name, email address, profile image, and authentication-related identifiers provided by Apple, Google, or another sign-in provider.
• Profile information and account preferences you choose to add or update.
• User-generated content, including ratings, reviews, comments, reports of objectionable content, block lists, and communications submitted through the Service.
• Support and correspondence information, including messages you send to us and any information you provide when requesting help, appealing moderation decisions, or contacting us about legal, safety, or privacy matters.
• Account deletion and privacy-rights request information, including details necessary to verify and process your request.

2.2 Information We Collect Automatically

• Device and technical information, such as device model, operating system, app version, language settings, time zone, network type, and IP address.
• Usage and log information, such as app events, feature interactions, search actions, diagnostic logs, crash data, timestamps, and service performance data.
• Security and fraud-prevention information, such as device signals, risk indicators, session identifiers, and information necessary to investigate abuse, suspicious activity, or policy violations.
• Location information, if you grant permission or enable location-based features. This may include precise or approximate location data, depending on your device settings and the permissions you choose.

2.3 Information We Receive from Third Parties

• Authentication providers, such as Apple or Google, when you use social sign-in features.
• Map, geolocation, and place-data providers used to support location search, business listings, map display, and place details.
• Service providers and infrastructure partners that help us host the Service, secure accounts, monitor performance, detect abuse, or provide customer support.
• Other users or third parties when they report your content, block your account, or otherwise submit information relevant to moderation or safety.

3. How We Use Personal Information

• To provide, operate, maintain, and improve the Service and its core features.
• To authenticate users, manage accounts, and allow sign-in through supported providers.
• To enable map and place-search features, display place information, and support user reviews and ratings.
• To publish, display, rank, organize, moderate, and, where necessary, remove user-generated content.
• To investigate, prevent, and respond to fraud, abuse, harassment, spam, security incidents, and violations of our Terms of Use, Community Standards, or applicable law.
• To communicate with you about your account, moderation matters, support requests, product changes, legal notices, or other service-related matters.
• To conduct analytics, troubleshoot issues, monitor performance, and improve reliability, safety, and usability.
• To comply with legal obligations, enforce our agreements, protect our rights and the rights of others, and establish, exercise, or defend legal claims.

4. Legal Bases for Processing

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction that requires a legal basis for processing, we generally rely on one or more of the following bases:

• Performance of a contract, such as when we process your information to provide the Service you requested.
• Legitimate interests, such as keeping the Service secure, moderating content, preventing abuse, improving features, and communicating with users.
• Consent, where required by law, such as for certain permissions, cookies, or tracking-related activities.
• Compliance with legal obligations, such as retention, reporting, law enforcement cooperation, and dispute handling.
• Protection of vital interests or the public interest, where permitted by law.

5. How We Share Personal Information

We do not sell personal information in the ordinary sense of exchanging personal information for money. We may share personal information in the following circumstances:

• With service providers and processors that host, secure, support, analyze, or operate the Service on our behalf, subject to appropriate contractual and confidentiality obligations.
• With authentication, map, geolocation, infrastructure, analytics, crash-reporting, moderation, customer-support, payment, or communication partners, to the extent needed to provide the Service or support our operations.
• With other users and the public when you submit content intended for publication, such as ratings, reviews, comments, profile display information, or other user-generated content.
• With law enforcement, regulators, courts, or other third parties when we believe disclosure is required by law or is necessary to protect the safety, rights, property, or security of users, Reel Review, or others.
• In connection with a corporate transaction such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, subject to applicable confidentiality and notice requirements.
• With your consent or at your direction, including when you choose to connect or interact with third-party services.

Because Reel Review includes user-generated content, information you choose to make public may be visible to other users, businesses, and the general public. Please avoid posting personal information that you do not want others to see.

6. Public Content, Moderation, Reporting, and Blocking

If you submit reviews, ratings, comments, reports, or other user-generated content, we may process that information to operate moderation tools and trust-and-safety features, including:

• reviewing reported or flagged content;
• detecting harassment, spam, fraud, coordinated manipulation, or policy violations;
• allowing users to report objectionable content or block abusive users;
• removing content, limiting visibility, restricting accounts, or taking other enforcement action; and
• keeping records relevant to moderation decisions, appeals, legal claims, and safety investigations.

Moderation-related information may include reports submitted by users, internal notes, timestamps, evidence associated with a report, and records of actions taken.

7. Location Data

Reel Review may request access to your device location to help you find nearby places, improve search relevance, and support location-based features. You may allow or deny location permissions through your device settings. If you deny location access, some features may be limited, but you may still be able to search manually for places or browse location data without sharing your current location.

8. Advertising, Analytics, and Tracking

We may use analytics, measurement, consent, or advertising technologies to understand app performance, prevent abuse, and support the Service. The technologies used may differ by version, region, device, or business model. Where applicable law or platform rules require consent or permission for tracking, personalized advertising, or access to device-level advertising identifiers, we will request the required permission before collecting or using such data for those purposes. If certain advertising or measurement features are not enabled in your version of the Service, we will not use your personal information for those purposes unless and until the necessary disclosures and permissions are provided.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide the Service, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and prevent abuse. Account and profile information are generally retained while your account remains active. Reviews, ratings, comments, reports, moderation records, and related safety logs may be retained for moderation integrity, fraud prevention, dispute resolution, and legal compliance. Technical logs, diagnostic data, and security records may be retained for limited periods appropriate to the purpose for which they were collected. When an account is deleted, we will delete or anonymize personal information within a reasonable period, unless retention is required or permitted by law. Retention periods may vary depending on the nature of the information, the sensitivity of the data, legal requirements, and operational needs.

10. Account Deletion

You may request deletion of your account through the in-app account deletion flow or any direct deletion method we make available. When your account is deleted, we will take reasonable steps to delete or anonymize your personal information, subject to our legal, security, fraud-prevention, recordkeeping, and dispute-resolution obligations. Some content may be retained in anonymized form where operationally necessary and permitted by law.

11. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

• access, correct, or update your personal information;
• request deletion of your account or certain personal information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent;
• request a copy of certain personal information in a portable format;
• appeal certain privacy decisions where required by law; and
• control device permissions such as location, camera, notifications, or tracking through your device settings.

To exercise privacy rights, contact us using the details in the Contact Us section below. We may need to verify your identity before processing certain requests.

12. International Transfers

Reel Review may store or process personal information in countries other than the country in which you reside, including where our hosting, support, moderation, infrastructure, or analytics providers operate. Where required by law, we will use appropriate safeguards for international transfers.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. Children's Privacy

The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization. If you believe that a child has provided personal information to us in violation of applicable law, contact us so that we can investigate and take appropriate action.

15. Third-Party Services

The Service may include links to, or integrations with, third-party services such as sign-in providers, mapping tools, place-data providers, support tools, or other external resources. We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies before using their services.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the Service, our practices, legal requirements, or platform obligations. If we make material changes, we will provide notice as required by law. The Last Updated date at the top of this document indicates when this Privacy Policy was most recently revised.

17. Contact Us

18. California and Similar U.S. State Disclosures

If you are a resident of California or another U.S. state with consumer privacy laws, you may have additional rights regarding access, correction, deletion, portability, opt-out rights, and non-discrimination. The specific rights available to you depend on your state of residence and the scope of the applicable law. We will not discriminate against you for exercising your privacy rights as prohibited by law.

19. Supplement for Platform and App Store Requirements

Where required by Apple, Google, or another app marketplace, we may provide supplementary privacy disclosures within the app store listing, permission prompts, or in-app consent flows. In the event of a conflict between a platform-specific disclosure and this Privacy Policy, the more specific disclosure will control with respect to the relevant feature or data practice.